I turn complex technology into compelling copy

I am a UK-based B2B and B2C copywriter trusted by clients including Canon, Samsung, Bentley, Panasonic and Vodafone. 

I have over 20 years’ experience as a technology and entertainment journalist for print and online, with bylines at WIRED, Stuff, TechRadar, CNET, GQ and the Mail on Sunday.

Services

I help technology companies explain what they do in ways that actually resonate with buyers.

My specialty is B2C and B2B content marketing - blog posts, case studies and articles that build authority and drive engagement. I also create product descriptions, sales brochures, user guides, video scripts and newsletters that turn technical specs into compelling benefits.

If your content is already written but needs refining, I offer editing and proofreading services, plus content strategy consulting to help you plan what comes next.

The result: Clear, engaging copy delivered on time and on brief, with proactive communication throughout the whole process.

Client Testimonials

“Working with Sam is a delight and he makes the process completely stress-free. He delivers copy on time and on brief and is proactive in his communication with you. You never need to chase Sam for work – he is always on the ball and organised. Added to this exemplary work ethic, Sam is a friendly and cheerful person with whom to do business.”

Jessica Bennett, Managing Content Editor, Dialogue Agency

“CREW has been working with Sam for over two years across our different media accounts, including Metro and CBSi. His knowledge of the digital and technology sector is exceptional, and thankfully for us, he’s happy with quick turnarounds and his ‘can do’ mentality makes him a superb and reliable editorial resource for our business.”

Sarah Newton-Boyd, Managing Director, CREW Agency